High school teacher, soccer coach, an International Studies M.A., and five years studying domestic terrorism: the enriching foundation I lean on to create novel approaches to age-old research questions and become a researcher skilled at empathizing with all kinds of folks.

I jumped to consumer and advertising research 2007 via BBDO. In 2011, I joined naming firm Lexicon Branding where I directed its mixed methods brand research programs. In 2014, I had the opportunity to broaden my research perspective by joining TNS Global, now known as Kantar TNS (wait, now known just as Kantar).

Today, I’m a seasoned moderator who earns a participant’s trust quickly, elicits true feelings, & builds actionable insights.

Industry experience: tech, telecom, mobile, gaming, auto, CPG food/pet, beverages (alcoholic/non-alcoholic/functional), airlines, financial services, hospitality

Practice area expertise: Brand Strategy, Brand Equity, Advertising, Exploratory, Segmentation, Purchase Path, Customer Experience

Segment specialties: general market, youth, moms, active families, seniors